The Art of Avoiding Cognitive Biases in Product Management

We, humans, tend to think that we are rational beings and perceive the world around us as it is. In fact, our brains are deceiving us in a consistent, repeatable way. It affects us on many levels, including our ability to think clearly and make rational judgments and unbiased decision. In the world of business we are expected to be unbiased, but can override the inner workings of our brain? I’m going to share a set of rules that we follow at Atlassian that will make you a better decision-maker.