You as a PM discover a new problem area for your users. You get all excited about it and define how you will measure your success. Great. You now want to move the needle on this area and but you often face that the journey hereon is not so smooth. You wish you could have a framework to approach these scenarios so that you could get cracking on your problem and start seeing impact in terms of metrics movement.
Well this is what I would like to talk about – how to move any metric, in a few simple (yet not widely adopted) steps. Based on my own learnings over the years in building a start up and building new charters at Flipkart, how to maximise your chances of success in creating impact.
1. What qualifies as a good metric?
2. The art of rallying people behind a metric
3. Using behavioural psychology & other tools to move the needle