Automating UX
In my previous stint as an entrepreneur, I learned many hard lessons. One of the most important ones was this: in order for your business to scale, you have to find some way to build a machine that runs by itself, even when you’re not around. The only way you can scale is to eventually remove the bottleneck from the equation – yourself. In an multi-national organisation like Zendesk, this is no different. As a product leader, how do you ensure your team is making good products in a consistent and repeatable manner, even as it sees explosive growth? If this is a question that intrigues you too, come join my session, and we can share notes.