Building Consumer Products in Developed Markets

Building products for New Internet users who are accessing the Internet for the first time, and on Smartphones at that, is much different than from building products for advanced Internet users who have been adept at using products on web interfaces.

This session will focus on discussing the challenges faced while building products for advanced and aged Internet users who are very resistant to change and are slow to adapt to trying anything new.

The talk will also focus on bringing fresh thinking to legacy product organizations who have become used to doing things in certain ways.