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The Worst Beta of All Time

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Helen Xue Product Manager Atlassian

As PMs, we are told that we must ship products that delight users. However, the unfortunate reality of our job is that we are paid to ruthlessly prioritize on a daily basis. More often than not, we deliver compromises that disappoint rather than delight, and we forget about the impact that our decisions have on customer trust. Join product manager Helen Xue as she takes you through an honest recount of how Atlassian launched a beta that hurt customer trust, and the difficult process of gaining it back. Learn the tools you need to mitigate and recover from the negative customer impact of a less-than-perfect product delivery.

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