Don’t just fail fast, fail early and cheap

We will go through a case study on the process we followed to solve some key users problems for our most important customers on OLX – our paying sellers.
These sellers were not very happy with the quality of buyers that they were getting and found it very difficult to manage all their buyers.
Retaining them on the platform is key for the organization, to remain profitable and continue to grow.
To understand and solve the underlying issues, we religiously adopted ‘The Truth Curve’, which helped us validate our ideas very early.
We will go through how our ideas evolved with these check points along the way, and the solution we finally launched, iterated and impact it created.
Tactically, the audience will see how we built the features around re-architecting the chat experience on our platform to solve for key user needs.