From Idea to Launch at Google: The Role of a Product Manager

Getting a new idea off the ground – from “spark” to building a team to launch – is at the heart of product management. Succeeding in product management draws on many skills – from the evangelizing an idea and building a team in the earliest stages of a product lifecycle, to navigating the inevitable pivots and surprises leading to a launch.

This session will share learnings on how to survive and thrive in that journey using case studies of Google launches.

Key learnings include the value of defining core product principles to guide decisions and trade-offs, the use of storyboarding to work through complex UX challenges before committing engineering resources, experimenting with an MVP, and keeping the team focused despite inevitable unexpected challenges and pivots.