Innovation and Context – How to Help Customers Make Sense of New Products

As product people we are working toward delivering innovative new products. But new things are often difficult for customers to figure out and we do not buy what we do not understand. We can’t deliver a new product without developing a new way of thinking that goes with it. In this talk I will teach you how “context setting” is the key to developing breakthrough thinking that paves the way for breakthrough products to succeed in the market. I will also give you several case study examples.