Learnings from Delivering Global Products while Staying Locally Relevant

https://apac.productmanagementfestival.com/conference/learnings-delivering-global-product-staying-locally-relevant/

Sultan Seitbekov Product Manager Booking.com

Companies that expand globally always face challenges when bringing product that worked in one market to other markets.

Those challenges stem from the differences in customer and markets needs as well as regulatory variations.

I am going to share learnings I got from delivering a product globally: communication needed to align with many stakeholders, product road mapping, strategical decisions and execution.