Mastering Pricing in a Digital B2B World

Figuring out the best pricing model for your B2B SaaS product is never easy. After all, it is the ultimate representation of your product value offering. Unlike other industries, B2B software companies have a wide range of possibilities on how to monetize their value. Successful companies are those that think of pricing and packaging in the same way that they think about product development – their pricing is in a constant state of evolution – it is never done!
In this session, you will learn from real world examples on practical approaches to solving the pricing problem. We will apply an actionable framework and tips that will further illuminate ways to innovate your monetization models at various stages of the product lifecycle.
Over the last 10 years, I have learned there is no decision a product manager can make that will lift profitability more than pricing. While there is no substitute for experience, the insights you will learn from this session will give you an impactful head start.