Product Marketing Managers in B2B Companies

Product marketing manager is a niche profile in itself that deals with not only the development of the product but also as to how the product needs to be positioned and communicated to the market. And it becomes even more specific and niche in B2B domain since in that case you are not dealing with the customers directly and hence need to be even more clear in communication so that the middlemen can understand and are able to explain the advantages to the end customers in much better way. Based upon my experience, I would like to bring to table the most important aspects for a product marketer to take into consideration in a B2B domain so as to have an overall successful product in the market.