SaaS Monetization Lessons – How we 5Xed our MRR and PM team

https://apac.productmanagementfestival.com/conference/saas-monetization-lessons/

Yu-Kuan Lin Head of Product, News Feed Signals Team Facebook

I will share some major lessons learned from my time as VP Product at Codecademy. Topics covered:

  • Revenue Growth
  • Product Innovation & Impact
  • Team Building

As SaaS becomes more popular in both B2B and B2C spaces, the key learning points will be:  1) How we navigated the transition from a freemium to subscription business, and grew MRR 5X 2) How we approached “Growth hacking” sustainably 3) How we designed & architected our team to execute our strategy