The Story of How We Saved an Australian Telco Millions of Dollars by Invalidating an Idea

This presentation will cover the following topics

 – The dangers of enterprise planning which requires budget, architecture and solution to be locked down prior to work commencing

– How understanding the jobs to be done in our customer research helped invalidate initial hypotheses 

– Taking the just enough for now approach got us to market quicker and saved us millions of dollars

 This is all told as part of a real product journey we want on in 2017 while working with one of our clients at Pivotal Labs Sydney. I was the Product Manager on the product and hope to bring the above learnings to light in a visual manner showing some of our research and iterations along the way. 

 Key takeaways from this presentation

 1.     It’s imperative to validate your assumptions

2.     One of the best ways to validate assumptions is to perform customer research by using the Jobs to be Done framework

3.     “Doing just enough for now” is a powerful concept that can save your product and organisation

4.     Agile is relevant for startups as well as large enterprises like Telcos

5.     Tips to bring stakeholders along the journey and get buy in