Transforming Product Culture at Scale

When a product culture cannot keep up with a company’s growth, changes are inevitable. While we know that two-thirds of large scale transformation efforts fail, how do we give product culture transformation effort the best chance of succeeding?

This session will cover the lessons I learned along the journey of leading a successful change management initiative at a scaling startup: How did we change from an output-driven to an outcome-driven product culture? How did we form a powerful guiding coalition to speed up the change process? How did we pivot from directly copying popular frameworks like Spotify’s agile model, double diamond model, GV’s design sprint…etc, to solve our problems?