UX Design and Product Management – How Does the Twain Meet?

Managing products from the perspective of User Experience implies a shift in the fundamental methodology of the product management lifecycle. Product management that is UX centric focuses on the user/customer rather than the feature/function list. How does this iterative user centred process impact the effort and cost of product management ? What activities are essential for successful product User Experience to be delivered? Does the process differ depending on global versus local scope of the product? What role does UX play in lean product development?

Apala will explore these questions from her perspective of over two decades of battles won and lost when user centred design methods were applied to omni channel product development.