How to Successfully “Cross the Chasm” with Your Product

https://apac.productmanagementfestival.com/how-to-successfully-with-your-product/

.. to drive customer adoption + dominate your market in 2016+

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How can you accelerate the market success of your key product in 2016?

Michael Eckhardt, Managing Director at Chasm Institute, a well-known Silicon Valley based consultancy, is a Harvard MBA with 15+ years of experience helping product  executives and product managers win in highly-competitive markets.  He has also contributed to and edited the series of best-selling Chasm Institute books, including Inside The Tornado, Escape Velocity, and their newly-updated “Crossing the Chasm 3.0” book.

Michael will provide you with these five deliverables during this keynote session:

  • the 9 key factors needed to drive customer adoption and begin to dominate your target market in the next 12-18 months
  • real-world Crossing the Chasm examples from his start-up clients, as well as larger growth companies like Salesforce, Tesla, VMware, Spotify, Apple, and LinkedIn
  • a key template that helps you answer the question “is my product ready to win in 2016?”
  • the set of seven errors that product managers and marketing professionals need to avoid, to maximize “Time-to-Revenue” and minimize market risk
  • a lively, practical, and intensive session 
    that will help you and your team thrive in a challenging market environment!