As Director of Messaging Product Development at Booking.com, Adrienne Enggist is the strategic product lead for a diverse, cross-functional selection of teams charged with developing the company’s conversational UI service platform. Leveraging multiple technologies, Adrienne and her teams are building the Booking Assistant, a quick and convenient channel for a wide array of customer queries, with the aim of contributing additional value to the end-to-end consumer experience with Booking.com.