Marcos Rivera


Marcos Rivera is the founder of PRICING I/O, a firm helping B2B SaaS companies grow with Product-Led Pricing. Prior to starting PRICING I/O, Marcos was Program Executive Director of Product Management for Vista Equity Partners, responsible for defining and driving best practices in Product Management and Pricing across Vista’s portfolio of technology companies.

Marcos started his Product Management career in 2001 and has held various global product leadership roles.
Marcos has a background in Management Science from the University of California, San Diego, and received his MBA from the Rady School of Management, UC San Diego, where he serves as an adviser to faculty in Product Management and Pricing Thought-leadership. Marcos is a published writer and frequent speaker on topics in Product Management, pricing, and leadership.