He is co-founder of the movement for “Time Well Spent” to spark a new conversation about the kind of future we want from the technology industry. Instead of a “time spent” economy where apps and websites compete for how much they get us to spend time, Time Well Spent aims to create an ecosystem competing to help us live by our values and spend time well.
Tristan was a Design Ethicist and Product Philosopher at Google until 2016, where he studied how technology influences a billion users’ attention, well-being and behavior. He led design sprints with product teams, including a meeting between Google’s lead product designers and Zen Master Thich Nhat Hanh, international spokesperson for Mindfulness.
Previously, Tristan was CEO and Co-Founder of Apture, which Google acquired in 2011. Apture enabled millions of users to get instant, on-the-fly explanations without leaving their place, across a publisher network of a billion page views per month.
Tristan holds several patents from his work at Apple, Wikia, Apture and Google. He graduated from Stanford University with a degree in Computer Science, focused on Human Computer Interaction, while dabbling in behavioral economics, social psychology, behavior change and habit formation in Professor BJ Fogg’s Stanford Persuasive Technology lab.