INSEAD and Product Management Festival Partner to Launch New Product Management Executive Leadership Programme

Written by Published in Conference, News and truths, Product, Product Management

Current and rising product management (PM) executives can participate in a 5-day programme that provides accelerated leadership talent development from award-winning INSEAD faculty and advanced PM-specific sessions from PM executives at the top technology companies.

Fontainebleau, France and Zurich, Switzerland, 15 November 2017 – INSEAD, one of the world’s leading business schools with campuses in Europe, Asia and Middle East, and Product Management Festival, a Swiss-based industry-led organisation dedicated to the development of product managers, announced today the launch of the Product Management Executive Programme (PMEP). A 5-day executive education programme that will be offered at the Europe campus in Fontainebleau, France in June 2018 and the Asia campus in Singapore in September 2018, PMEP will provide current and rising product management (PM) executives the skills and knowledge critical to their success.

The new programme is designed to help executives grow in their roles through a variety of delivery methods coming from both organisations. Adrian Zwingli, Chairman and co-founder of Product Management Festival (PMF) said,

As product executives advance in their careers, they have to focus more on topics such as influencing and shaping organisations, leading without authority, communicating at the board level, and more. A standard PM education is insufficient at this point. So we looked for a partner with teaching and case experience at the executive level, and knew Professor Askin and INSEAD would be the right fit for us.

For the leadership and organisational management aspects of the programme, INSEAD assistant professor of organisational behavior, Noah Askin, will guide the executives through a process designed to help them better understand their leadership style, to prepare them to use their leadership more effectively and responsibly, and to equip them to shape and navigate their organisation. He said,

We are really excited to work with Product Management Festival! We know that successful executives have an uncommon ability to impact the future direction of their organisation and we will focus on the skills they will need to do just that.

Mr. Askin continued,

And even though they are executives, those in product management continue to face the challenge of leading without formal authority. They are reliant on other groups, such as operations, support, and marketing, to ensure the product being delivered results in a great customer experience. These five days will provide insights and best practices on how to build those critical stakeholder relationships.” Attendees will also sharpen their negotiation skills, learn how to communicate with a board, and understand how they impact group dynamics, among other topics.

Complementing the INSEAD-led sessions will be product management-focused sessions led by several product executives from leading technology companies. Raphael Leiteritz, PMF co-founder and Director of Product Management at Google said,

With the PM-specific sessions, we will not only provide a pure executive training, but also combine it with real cases from leading digital companies. Attendees will learn from the leading tech companies how they organise, lead, and run PM from an executive’s standpoint.

Continued Mr. Leiteritz,

I love the idea of partnering with INSEAD on this programme because PMF can now provide more formalised training and help provide PM executives a targeted well-rounded programme to help them maximize their impact on their organisation.

The Product Management Executive Programme will take place throughout the year, with the initial offerings on 11-15 June, 2018 at their Europe campus in Fontainebleau and 17-21 September, 2018 at their Asia campus in Singapore. Interested parties can email or visit the Program Website for more information and to apply for the programme.

About Product Management Festival

Product Management Festival (PMF) is an organization whose aim is to support product management (PM) as a profession. It contributes to the development of product managers and establishes their role in their organizations by offering them all the resources and tools to empower them to create products. Its mission is to amplify the impact of product management – not only on the products themselves, but also on their organizations, to help product managers be more successful, and to make a real difference.

PMF believes that supporting product managers in becoming masters in their “craft” will help ensure the creation of extraordinary products and even redefine the way we perceive these currently. It also hosts local events for the PM community and an annual 2-day conference that showcases the latest information and innovation in product management from leading experts from around the world. PMF is led by a steering board with representatives from organizations such as Google, Facebook, UBS, Zalando, BBC, IDEO, Blockchain, Pivotal Labs, Naspers, Yooture, and Oneview Healthcare.

More information about PMF can be found at


As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to change lives and to transform organisations. A global perspective and cultural diversity are reflected in all aspects of our research and teaching.

With campuses in Europe (France), Asia (Singapore) and the Middle East (Abu Dhabi), INSEAD’s business education and research spans three continents. The school’s 145 renowned Faculty members from 40 countries inspire more than 1,400 degree participants annually in its MBA, Executive MBA, Executive Master in Finance, Executive Master in Consulting and Coaching for Change and PhD programmes. In addition, more than 11,000 executives participate in INSEAD’s executive education programmes each year.

In addition to INSEAD’s programmes on its three campuses, INSEAD participates in academic partnerships with the Wharton School of the University of Pennsylvania (Philadelphia & San Francisco); the Kellogg School of Management at Northwestern University near Chicago; the Johns Hopkins University/SAIS in Washington DC and the Teachers College at Columbia University in New York; and MIT Sloan School of Management in Cambridge, Massachusetts. In Asia, INSEAD partners with School of Economics and Management at Tsinghua University in Beijing, and China Europe International Business School (CEIBS) in Shanghai. INSEAD is a founding member in the multidisciplinary Sorbonne University created in 2012, and also partners with Fundação Dom Cabral in Brazil.

INSEAD became a pioneer of international business education with the graduation of the first MBA class on the Fontainebleau campus in Europe in 1960. In 2000, INSEAD opened its Asia campus in Singapore. And in 2007 the school began an association in the Middle East, officially opening the Abu Dhabi campus in 2010.

Around the world and over the decades, INSEAD continues to conduct cutting edge research and to innovate across all its programmes to provide business leaders with the knowledge and sensitivity to operate anywhere. These core values have enabled INSEAD to become truly “The Business School for the World”.

INSEAD’s MBA programme is ranked #1 by the Financial Times in 2016 and 2017.

More information about INSEAD can be found at

Product Management Festival Media contact:
Grace Lee Camoglu, Senior Product Manager
T.: +41 (0) 76 227 96 36

INSEAD Media contact:
Sophie Badré
Media Relations Director
T.: +33 (0) 6 86 07 33 75

Leave a Reply

Your email address will not be published. Required fields are marked *