PMF2015 Lindsay Matthews – Data-driven product development: A/B testing in the enterprise

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Last year one of the most successful presentation was the one on A/B Testing from Lindsay Matthews at Yammer. Everyone is doing A/B Testing these days, so you’d better come along.

Learn from Yammer’s long history with data-driven development, packed with real examples. Hear about our experiences using a/b testing, including everything from small design changes to big new features. We’ll cover how to pick what to test (and what not to), running a multivariate test, identifying metrics and analysing the results.

You can as well be a Speaker at this year’s Product Management Festival. All you have to do is submit by May 15, 2016 your abstract proposal.


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