Product Management for APIs: lessons learnt from the Google Maps API

There has been increased interest in recent years in building APIs to turn products into platforms. This session will help you to evaluate whether an API would benefit your product by examining potential benefits of an API, such as driving adoption, enabling niche use cases and opening up new revenue streams.

This session will also help you set a product strategy for your API, give a high-level overview of API design considerations, and present several issues to watch out for, such as differences between web and native mobile APIs, dealing with authentication and abuse, and what to do if your API ends up being too popular or not popular enough.

This session includes practical examples from the Google Maps APIs as well as several well known APIs for other products.