WORKSHOP “Crossing the Chasm 3.0 With Your Product”

https://apac.productmanagementfestival.com/workshop-crossing-the-chasm/

Michael Eckhardt Director Chasm Institute

Twitter:
@ECKHARDT_Chasm

Early bird price for 2 days: 795 CHF. Limited time only! Space in this 2-day Chasm Institute Workshop is limited to a maximum of 40 participants

Key Tools / Insights / Examples from our Newest Edition for 2015

An intensive 2-day Product Management Festival Workshop by Chasm Institute’s Michael Eckhardt:

…  to help product managers and their teams in tech-based businesses
… who are focused on breakthrough products in: software, web, digital, mobile, hardware, or services
… to accelerate results + win in 2016-2017

 

crossing-the-chasm

 

Each registered participant in the 16-17 November Workshop will receive a Chasm Institute Program Workbook and an autographed 2015 “Crossing the Chasm 3.0” book

This 2-day Chasm Institute Workshop will address the latest thinking + models from the new 2014-2015 “Crossing the Chasm 3.0” book:

  • Introducing the Tech Market Model (TMM)
    >>   a predictive technology adoption roadmap that models how customers deploy
    new and mature technologies across the life cycle, and the competitive patterns and
    product evolution priorities that occur in each stage – from Early Market to Main Street
  • How Product Management Priorities must change in each stage of the product maturity cycle
    >>  with emphasis on how product managers need to shift focus as they move from Early Market to commercialization results in Mainstream Markets
  • Practical Market Strategy Tools for Product Managers
    >>  a set of pressure-tested tools to help product managers win in highly competitive markets:

      • Tech Market Placement diagnostics
      • Product Discontinuity assessment
      • Scoring / Rating / Ranking of near-term market opportunities
      • 9 Proven Tools for product launch success
  • Summary:  based on Chasm Institute’s 15+ years of work with tech-based companies in Silicon Valley and worldwide – from venture-backed start-ups to global tech leaders – this 2-day workshop will provide product managers, executives, and teams with a proven + standardized approach / common language / methods for launching + managing winning products in challenging markets

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