WORKSHOP “Crossing the Chasm 3.0 With Your Product”
Early bird price for 2 days: 795 CHF. Limited time only! Space in this 2-day Chasm Institute Workshop is limited to a maximum of 40 participants
Key Tools / Insights / Examples from our Newest Edition for 2015
An intensive 2-day Product Management Festival Workshop by Chasm Institute’s Michael Eckhardt:
… to help product managers and their teams in tech-based businesses
… who are focused on breakthrough products in: software, web, digital, mobile, hardware, or services
… to accelerate results + win in 2016-2017
Each registered participant in the 16-17 November Workshop will receive a Chasm Institute Program Workbook and an autographed 2015 “Crossing the Chasm 3.0” book
This 2-day Chasm Institute Workshop will address the latest thinking + models from the new 2014-2015 “Crossing the Chasm 3.0” book:
- Introducing the Tech Market Model (TMM)
>> a predictive technology adoption roadmap that models how customers deploy
new and mature technologies across the life cycle, and the competitive patterns and
product evolution priorities that occur in each stage – from Early Market to Main Street - How Product Management Priorities must change in each stage of the product maturity cycle
>> with emphasis on how product managers need to shift focus as they move from Early Market to commercialization results in Mainstream Markets - Practical Market Strategy Tools for Product Managers
>> a set of pressure-tested tools to help product managers win in highly competitive markets:-
- Tech Market Placement diagnostics
- Product Discontinuity assessment
- Scoring / Rating / Ranking of near-term market opportunities
- 9 Proven Tools for product launch success
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- Summary: based on Chasm Institute’s 15+ years of work with tech-based companies in Silicon Valley and worldwide – from venture-backed start-ups to global tech leaders – this 2-day workshop will provide product managers, executives, and teams with a proven + standardized approach / common language / methods for launching + managing winning products in challenging markets
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